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Groundwork is a virtual sales system designed for home improvement contractors, enabling them to capture leads through video and text collaboration. The platform helps contractors pre-qualify leads, streamline their sales process, and increase close rates by providing a professional lead conversion experience. With over 50,000 homeowners using the service, Groundwork differentiates itself by offering a unique approach to lead engagement, allowing contractors to save time and improve their sales efficiency. The company positions itself strongly in the market by focusing on the trades industry, providing tailored solutions for various service providers.

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