Social Media & Influencer Marketing Specialist
TayCo Brace
Social Media & Influencer Marketing Specialist
Role Overview:
As our entry-level Social Media & Influencer Marketing Specialist, you’ll help manage day-to-day content creation, social media engagement, and influencer and affiliate campaigns.
You’ll also assist with email marketing and website updates—gaining hands-on experience across multiple areas of digital marketing. This is a great opportunity for a recent college graduate with a background in marketing, communications, journalism, or digital media. The position is primarily remote, but we are looking for someone based in or willing to relocate to South Bend, Indiana for occasional in-person meetings, content shoots, and team collaboration.
Key Responsibilities:
Influencer & Affiliate Support
• Research and identify influencers and affiliates who align with our brand
• Assist with outreach, communication, and relationship management
• Track influencer deliverables and measure campaign performance
• Help manage affiliate platforms and performance tracking
Social Media Content & Community Management
• Brainstorm, write, and schedule social media posts across Instagram, TikTok, Facebook, LinkedIn, and more
• Assist in creating or coordinating visuals (Reels, Stories, graphics, etc.)
• Monitor and respond to comments and DMs to build a strong brand community
• Stay on top of trends and emerging social formats to bring new ideas to the team
Email & Website Support
• Draft and schedule email campaigns through platforms like Hubspot
• Help update product pages, landing pages, and blog content through our website
CMS Shopify
• Manage website live chat
• Ensure content is accurate, engaging, and aligned with the brand voice
What We’re Looking For:
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
• Excellent written communication skills and strong attention to detail
• Passion for social media, digital storytelling, and influencer culture
• Highly organized, self-motivated, and eager to learn new tools and strategies
• Based in (or able to relocate to) South Bend, Indiana for periodic in-person work